Allison Holker-Boss Hosts First-Ever Incredible Egg Challenge, Inspiring Tastemakers to Create the Ultimate Easter Celebrations – AEB Press Release

First-Ever Incredible Egg Challenge

Allison Holker-Boss Hosts First-Ever Incredible Egg Challenge, Inspiring Tastemakers to Create the Ultimate Easter Celebrations
Competition to inspire bakers, entertainers, cooks and crafters to get eggstra creative this spring

CHICAGO (Mar. 9, 2021) – The Incredible Egg Challenge, hosted by So You Think You Can Dance All-Star, television host, professional dancer and choreographer Allison Holker-Boss, kicks off today, beginning a three-week competition to highlight participating challengers’ creativity with eggs. The competition, in partnership with the American Egg Board, will feature the best in baking, cooking, crafting, entertaining and design — all with eggs — as challengers battle it out for the prized “Golden Egg” and donation to the hunger-relief charity of their choice.

From creating magnificent desserts and spring-inspired dishes to designing the ultimate Easter décor, three noteworthy tastemakers including culinary expert Jocelyn Delk Adams, DIY crafting expert Kelly Mindell and home décor star Ashley Rose will compete for the best egg creations over the next several weeks before the holiday. 

“Easter is the ultimate egg holiday, so I’m thrilled to be partnering on The Incredible Egg Challenge this year,” said Allison Holker-Boss. “Eggs have endless possibilities. I love to incorporate them into both my holiday recipes and décor — and I can’t wait to see how our challengers bring this special season to life in their own unique ways!” 

“America’s egg farmers put the eggs in Easter and I can’t wait to see what incredible dishes, decor and crafts these creative challengers whip up,” added Emily Metz, president and CEO of the American Egg Board. “As our challengers know, with eggs, the possibilities are endless, and I can’t wait to see what they create to celebrate the season!”

Throughout the three weeks of The Incredible Egg Challenge, the public will have the chance to vote for their favorite weekly egg creations and creators. Today, the first week’s Marvelous Meringue challenge is live. Beginning March 17, Holker-Boss will challenge participants to create their best egg-forward Holiday Brunch Board. The third and final weekly challenge will launch on March 24 and be focused on decorating. The public can vote for their favorite egg creations by visiting

Culminating just prior to Easter on March 30, the fan-favorite challenger will be named the winner of The Incredible Egg Challenge and receive the “Golden Egg Grand Prize:” monthly breakfast for a year at a local restaurant and a $5,000 donation to the hunger-relief charity organization of their choice. 

“We hope everyone is inspired to explore fresh, new ways to celebrate this season by decorating, creating beautiful spring treats, or doing some family-friendly crafts…all with eggs as the inspiration. After all, what’s Easter without eggs?” said Metz.

To follow along with the fun and vote for your favorite egg creations, visit Feeling inspired? Share your best Easter designs by tagging @incredibleegg in your creations and using #TheIncredibleEggChallenge.

About the American Egg Board (AEB) 

Home of The Incredible Egg, the American Egg Board (AEB) is the national marketing organization of America’s egg farmers. The AEB’s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit


Addition, Not Subtraction to Best Support Clients

NCU Angela Gomez 720x274

Addition, Not Subtraction To Best Support Clients

Angela Gomez, RDN

Nutritious Dietary Patterns


Key messages

  • Focusing on what can be added rather than reduced or eliminated, when it comes to behavior change, may help build a growth mind-set and build self-efficacy in the clients we work with.
  • Supporting clients on their health journey by adding to the behaviors they are already engaged in is a more collaborative and positive approach that may increase success and reduce harm.

When discussing behavior change, emphasizing addition (rather than harping on subtraction), can create a mind shift in the individuals and families we work with. Focusing on the addition of health behaviors gives people more options and helps create an experimental environment, rather than a “pass-fail” environment. If we help develop this skill in parents or guardians, then they, in turn, can influence their family in a similar way. This is where the “think addition, not subtraction” phrase comes into play.

I have used this phrase in my work with private clients, youth sports teams, collegiate athletes, and clients with eating disorders. In my sessions, I’ll often redirect the “subtraction talk” and ask open-ended questions to elicit some “addition talk”. I am not as concerned with emphasizing the behavior a client wants to avoid; I am interested in the behavior they want to change – given what they have available to them now (i.e., time, food accessibility, etc.). There is hope and positivity in the idea of adding small behavior modifications, whereas only focusing on avoiding habitual behaviors can feel defeating.

Need more convincing on why we should emphasize addition over subtraction? Here are three reasons to consider implementing this mindset in your own practice:

1. Subtraction represents rules and restrictions, while addition calls attention to abundance and provides options. Restriction emphasizes the “don’t” without providing options for the “do”. There are simply more possibilities with addition. Supporting clients as they build a growth mindset fosters agency, self-efficacy, and honesty in their journey towards owning their positive health behaviors. In more vulnerable populations, such as clients with eating disorders, encouraging subtractions (or restrictions) will not aid in their recovery process.

Instead of: “Stop eating ‘junk food’ or no more ‘junk food’.”
Try: “What foods would you like to add? How do you feel about brainstorming some snack ideas together that incorporate the foods you’d like to add?”
Benefit: You are discussing foods the client is already interested in adding, instead of directing the client toward restrictions (and creating stress in the process).

2. Focusing on addition fosters a relationship of collaboration between the provider and the client. Many of our clients want to please their healthcare providers and don’t want to “fail”. We can encourage the people we work with to get out of this “pass or fail” mindset by emphasizing addition and treating goals like experiments. We can accept that clients are experts of their own bodies, experiences, and lives. We have the education and experience in our field, and more importantly, our clients have the experience of being in their own bodies and living their day-to-day life. Working collaboratively sets the client up for success as we guide and support them on their health journey.

Instead of: “You should eat breakfast every morning.”
Try: “What days work for you to eat something in the morning, even if it is not a full meal – like having some hard-boiled eggs? What are some foods that sound appealing to eat in the morning?”
Benefit: You open the door to possibilities that appeal to the client, and the client tells you what days they may be able to try and eat something for breakfast. Therefore, the focus is not eating breakfast seven days a week; instead it is creating manageable change by encouraging something in the morning when it works for the client.

3. Focusing on subtraction turns individualized care into generalized care. All of our clients do not have the same access or the same ability to work towards your idea of a desirable health behavior. If you are speaking to a family who has limited resources, it may be harmful to recommend specific subtractions (such as “don’t eat canned foods because they are too high in sodium”). If you are telling individuals to remove a food that strongly connects to their family or culture, it is unlikely they will comply. We need to work with the client to tailor the behavior modification to meet them where they are.

The health of the whole being is the most important. Relying on subtractions will restrict, and may ultimately hinder not only your relationship with the client, but also their personal progress. No one wants more rules to follow or more things to avoid. Shifting to addition will encourage our clients to focus on building positive, sustainable behaviors that work within their current lives, work for their families, and allow progress to occur at their own pace.

Angela Gomez, RDN is based out of both Peoria and Phoenix, Arizona and is a School Nutrition Dietitian, an Eating Disorder Dietitian, and a volunteer Dietitian for a collegiate soccer team.

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