Rolled & Ready


This story begins with a chance meeting between Corporate Executive Chef Kurt Kwiatkowski, Michigan State University and Chef Robert Danhi, the American Egg Board, at NACUFS National in 2018. The two got talking about the pain points involved with staffing and running an omelet station during service. Eventually their conversation evolved into a brainstorming session about how to increase speed of service and improve operational efficiency when offering omelets on campus, while at the same time, engaging students with craveable, delicious meals.

After NACUFS, the two continued talking over the summer, ideating, planning and researching a method to serve omelets on campus during high traffic times without sacrificing taste or slowing service. Their collaboration ultimately led to a trial of Rolled Omelets (a new delivery style for the beloved menu item) on the MSU campus the following autumn. A few days before the trial began, the chefs worked together in the MSU R&D kitchen, perfecting the recipe and cooking method. Once the chefs were satisfied with the finished omelets, they trained the MSU staff for service with the Rolled Omelets.

The Rolled Omelet pop-up debuted on campus at MSU Southpoint in the Case Dining Hall to the delight of hundreds of students. Chef Kurt said they got a terrific response from their guests and staff. The team was able to increase throughput with a minimum of training and deliver excellence in flavor and service. A top priority for the culinary team at MSU is to maintain high-quality engagement with students. They were able to do this with the Rolled Omelet Station while at the same time improving operational efficiency.

Following the initial debut of the Rolled Omelet at MSU, the chefs used student feedback to tweak the recipe and service method for even better results. Get more details on how serving Rolled Omelets can benefit your operations.

Rolled Omelet Recipe

Rolled Omelet Live Discussion Video


Continuing Eggucation


Chef-to-chef culinary coaching was on the menu at North Carolina State University during an on-site training session provided by the American Egg Board. It was an opportunity for members of the university’s culinary staff to step away from their day-to-day regimen and get creative. On the first afternoon, the AEB culinary team presented trends and recipe concepts as a prelude to the next day’s cook-off in which NC State chefs were challenged to create eggciting new egg menu items.

The gauntlet was thrown down and the chefs picked it up—egged on by the AEB culinary team and bragging rights.

As the session concluded, the NC State staff told AEB they hadn’t realized all the great recipes they could create with eggs as the hero protein of a meal. And they’re looking forward to putting these recipes on the menu for the next school year.

Cloud Scaping


Harvard University is known for its academic prowess, but the American Egg Board got a taste of their culinary expertise during a campus visit. AEB was invited to participate in Harvard University Dining Services’ (HUDS) Brilliant Bites program, which highlights the nutritional benefits of a single ingredient along with inventive ways to prepare it in recipes created by the university’s culinary staff. This activity gives students a fun way to sample new foods and gives the culinary team an opportunity to strut their creativity. HUDS serves about 25,000 meals per day in 13 dining halls. Each dining hall has its own culinary staff.

During the egg-focused Brilliant Bites event, the culinary staff showcased eggs in a variety of recipes from whimsical Cloud Eggs to Coffee-Poached Eggs on Pumpkin Puree and Green Goddess EggPops to Roasted Vegetable Frittatas with Herbed Sour Cream. As part of the event, signage touted the many nutritional benefits of eggs from satiety to cognition and physical performance.

The Instagram-ready, Cloud Eggs were a huge hit with students, and the HUDS staff said the students enjoyed the event and love eggs. In fact, responding to popular demand, HUDS added an egg option for burger toppings on its pre-order food app.

Breakfast & Life Lesson


When Harvard University students asked for weekday breakfast offerings to be enhanced beyond just cold offerings, Crista Martin, Director for Strategic Initiatives and Communications, worked with the dining services (HUDS) team to implement a do-it-yourself scrambled egg station pilot program. The DIY scrambled egg stations were set up with how-to posters, which provided step-by-step instructions, an induction burner, skillets, a variety of ingredients, and of course, eggs.

The HUDS staff found students were very receptive to the DIY station, because it was easy to navigate and offered a variety of inclusions, even accommodating those with food allergens or religious dietary restrictions. Other benefits Martin shared included safety—this is because students are using induction burners and there are no open flames—and labor savings. The Scrambled Egg Stations don’t require additional labor since all the cooking is done by students.

Upon hearing about the success of the pilot program, the American Egg Board partnered with HUDS to turn the step-by-step instructional posters into an educational how-to scramble eggs video. When the DIY scrambled egg stations were rolled out into all 12 residence halls for the new school year, each one had a video screen with a looping video, showing students how to cook their own eggs. HUDS is not only feeding students, they’re teaching them how to cook, a valuable life skill.


Cook & Learn Videos


Developed specifically for grades six through 12, our Cook & Learn video series educates students about the incredible nutritional benefits of eggs and provides step-by-step demonstrations of basic and advanced egg cooking techniques. The videos are narrated and feature school nutrition professional, Chef Robert Rusan of the Maplewood Richmond Heights School District in Maplewood, Mo. Use them as in-class learning tools.


Basic Cooking

Advanced Cooking

Eggs 101

Egg Science

Virtual Egg Farm Field Trips


Since 2012, the American Egg Board has partnered with Discovery Education to bring modern egg farms into today’s classrooms through Virtual Egg Farm Field Trips. Join America’s egg farmers in exploring their farms!


Hertzfeld Poultry Farm

Egg farms, like many others, are rising to the challenge of operating more sustainably. As a fourth-generation family farm in Grand Rapids, Ohio, Tom Hertzfeld II and his family understands the importance of sustainability and managing their ecological footprint. Learn how they conserve and protect the natural resources they rely on to produce eggs.


For students K-5


For Students 6-8

Creighton Brothers Farms

Explore the ecosystem and food webs of an egg farm and discover how all parts — from the soil to plants to hens to humans — relate to and depend on one another. Plus, learn why this five-generation family farm in Warsaw, Indiana, believes high-quality animal care and environmental stewardship are critical to their business, community and world.


For students K-5


For Students 6-8

Pearl Valley Eggs

Meet Dave and Ben Thompson, the father-and-son team, behind Pearl Valley Eggs in Illinois. Take a look at their feed mill and pullet barn and learn how egg farmers are working hard to be environmentally friendly and sustainable.


Willamette Egg Farms

At Willamette Egg Farms in Oregon, Gordon and Greg Satrum, also father and son, take viewers inside their scenic third-generation egg farm for a better look at how eggs move from their farm to our tables.


Hickman’s Family Farm

AEB’s inaugural Virtual Farm Field Trip kicked off at Hickman’s Family Farms in Arizona. Brother and sister Clint and Sharman Hickman are part of the farm’s third generation. Explore their hen house and egg processing plant, robots included!


Share Your Story

Do you have a Success Story?

Do you have a success story?  We’d love to hear how you prepare eggs at your school. What really clicks with your students? How do you serve eggs in unique and healthy ways? Share your stories with us and you could be featured on our site…




Success Stories

Real School Success Stories

Stories of nutritious success from school districts around the country


Sharing the Power of Nutrition
The Nutrition Services Department in the Cypress-Fairbanks Independent School District (CFISD) in Houston has what might seem a daunting task – serving more than 113,000 meals daily or approximately 20 million meals per year on 91 campuses.
Crowing about School Breakfast Leads to Visit by Governor
Let’s just say, when you live in Iowa, the No. 1 egg-producing state in the nation, you’re probably not averse to a little crowing in the morning. 
Dallas Eggspands Menus

Texas is known for diving into things in a big way, and the Food and Child Nutrition Services (FCNS) team in the Dallas Independent School District is no different.

Getting Real at Breakfast

To jumpstart breakfast uptake at schools with low participation numbers in the San Diego Unified School District, the food services team introduced The Real Deal Breakfast Sandwich as a limited-time offer (LTO).

Rising to Eggcellence

At Tennessee’s Tullahoma City Schools, Director of Nutrition, Angela Cardwell, says, “Our mission is to provide all students with the opportunity to obtain an excellent education.”

Breakfast Sandwiches “Hot” Item in Texas School District

Studies show students perform better when their hunger is satisfied

“Flipping the Script” on School Breakfast
Breakfast is supposed to be nourishing, comforting, satisfying and a bit exciting. Unfortunately, the perception of school breakfast is often the exact opposite. 
Greenville County Schools Go Green with New Salads

Eggs-perience goes a long way

Better Behavior Linked to Protein Snacks? One School Says So

Recently a school district in Iowa published the results of a program called “The Protein Intervention” that substituted protein-based snacks for the carbohydrate-based snacks typically given to hungry students.
Farm to School Eggs & Chefs Partner with Local Schools
Small but mighty, this Maine district offers programs and events regularly throughout the year, connecting students with the community and local agriculture.
Creating Egg-centric Recipes, One Crack at a Time

Lakeside Union School District is always experimenting with new and creative ways to meet school nutrition requirements without sacrificing quality and taste.

Locally-Sourced Ingredients Wrapped In Success

Greeley-Evans School District 6 in Greeley, Colorado is proud to serve Breakfast Burritos (made with local ingredients) to their students once a week.

Market Insights


Keeping diners interested and engaged with unique eating experiences on campus is an ongoing process. What’s hot? What’s not? Here’s some of the latest research and insights influencing the campus dining scene.


Even before campus life was upended by the COVID-19 pandemic, students had a healthy appetite for carryout.



“You are what you eat” resonates with students because they recognize nutrition is important to their overall wellbeing. This has them opting for functional food and beverages that offer benefits, such as immune and digestive support.



What does the new normal look like for on-campus dining services? At this point it’s still evolving, and no doubt will continue to do so as colleges and universities struggle to adapt to post-pandemic higher education.



Today’s college students grew up eating sushi and salsa. What will tempt their worldly palates next? See what’s simmering.




Hardly surprising, it’s the evening meal that’s most regularly eaten on campus. Take a look at what students want/expect.




More and more students are selecting vegetarian options at least some of the time. Get a picture of this changing landscape.




What do students want for breakfast—really, really want? See how student breakfast preferences stack up.




Snacking is the newest meal occasion. Check out how today’s students view snacking differently than previous generations.




Find out how hard-boiled eggs fit naturally into the snacking space with the results from our fresh protein snacks concept research.



from portable foods to international flavors. At the same time, this young generation has its own unique preferences—from social sharing to online ordering.

Here’s a look at some of the trends influencing campus dining.

Staying healthy is a priority for students today. More than half (51%) say it’s important to eat healthy and pay attention to nutrition. As a result, students would like to see higher quality, healthier items on campus menus, which aligns with the overall industry trend toward higher-quality food. Younger consumers are also defining healthy as ‘free from’ certain ingredients – meaning free from preservatives, additives, artificial sweeteners, pesticides, hormones and antibiotics.

Nutrition information and sourcing transparency are also important to college diners. They want the ability to make informed choices when selecting food and beverages. Healthier, fresher, customizable meals appeal more to women than men. While men are likely to be more focused on protein content of menu items. Overall women and older students are more focused on health. Yet, still a quarter of all students limit their diet in some way, an increase of 5% from 2017.

By the numbers

  • 51% say it’s important to eat healthy and pay attention to nutrition
  • 48% say, my school makes nutritional information easily accessible
  • 45% say, my school is transparent about how ingredients are sourced

Opportunities for campus dining

  • Dining halls need to overcome the impression of supplying lower quality foods to feed the masses. If meal plan users don’t feel on-campus options are up to their quality standards, they may start looking off campus. (Try high-quality grab n’ go snacks with hard-boiled eggs, for example.)
  • Offering higher quality and healthier food and beverages, will enable campus dining facilities to better compete with off campus food outlets. Since quality and healthfulness are key drivers for students, schools offering these healthier options can entice students to regularly eat on campus.
  • Labeling food and beverage products with protein content and ‘free from’ ingredients, gives diners a feeling of control over what they’re eating and lets them select foods that fit their dietary preferences and needs.

Just as the U.S. population is becoming more ethnically and racially diverse, so are the faces on college and university campuses around the country. Although according to the 2019 Technomic College & University Consumer Trend Report, what’s not reflective of the overall U.S. population are some other demographic shifts on campuses. First, there’s been a drop in international student enrollment, and secondly, an increase in older students “as more people pursue higher education later in life for a variety of reasons.”

These demographic shifts and other factors may have further impacts:

  • GRAD STUDENTS UP – Over the next decade, student enrollment should remain fairly stable, with graduate student enrollments growing faster than undergraduate ones.
  • FULL EMPLOYMENT – Since jobs are plentiful, young people may opt to pursue jobs after finishing high school rather than higher education. Or they may consider only part-time enrollment.
  • TECH ADVANCEMENTS – The rise in technological advancements will continue to increase dining options for students from off-campus restaurants.
  • DORM DENIZENS DOWN – A rise in older student enrollment could lead to fewer students living on campus.

Opportunities for campus dining

  • Flexibility and the ability to be nimble may be key as shifts in student populations effect where and what students eat on campus.
  • For instance, older students who may live off campus may have a need for smaller meal plans and campus dining locations that accept payment outside of meal plans.
  • At the same time, younger students may want to have food delivered to them wherever they are on campus and want to pay seamlessly.
  • More grab-and-go options may help grow on-campus sales, as the convenience and portability appeal to both young and older cohorts.

As digital natives, Gen Z embraces technology. In fact, according to Technomic, 42% of college students would like their school’s foodservice facilities to offer more technology to enhance convenience. Students say they’d likely use a variety of tech amenities, primarily, online menus and paying with their student IDs at vending machines. Technology is also increasing meal delivery – today 21% of students’ meals are delivered, up 4% from 2017.

Opportunities for campus dining

  • Upping tech capabilities and keeping current with what students consider ‘convenient’ and integral to their digital lifestyles will pay off. Implementing technology, such as electronic student ID cards that can be saved on mobile devices, can help improve convenience.
  • Using mobile apps for preordering or showing seat availability or nutritional information, may help drive visits among students.
  • Born after 1997
  • Digital natives
  • Community oriented
  • Savers, not spenders
  • Environmentally conscious
  • Proficient multitaskers
  • Crave adaptable products
  • Most diverse generation in U.S. history
  • Largest consumer group
  • Forefront of trends

In the age of technology and the internet, it’s no surprise the consumers who grew up alongside it rely on tech-based amenities on-campus. According to a 2017 Technomic Inc., College & University Consumer Trend Report, colleges and universities are increasing dorm room and classroom delivery options to upgrade their students’ foodservice desires. The increase in delivery programs is largely due to younger consumers, like Gen Z, who have become progressively more dependent on mobile conveniences and 24/7 availability. Convenience is a driving factor for this growing consumer group who say grab-and-go options, order-ahead availability, meal vending machines or delivery options are highly-valued and would increase their participation in meal plans.

With the average attention span of eight seconds, keeping Gen Z engaged with on-campus foodservice will require stronger, but relatable content on social media platforms. Bite-sized how-to video clips about products or skills are the way to snag this group’s attention. While Snapchat and Instagram are trendy among this consumer group, students prefer Facebook for their dining alerts because of its universal usage.

Streamlining foodservice efficiency to reduce labor cost and combat staff shortages is becoming the new norm with do-it-yourself stations. The newest group of consumers coming to the market, Gen Z, crave options that let them express their individuality and tailor products to their desires. The boom in DIY stations across campuses does just that for Gen Z, with stations that range from breakfast bowls and smoothies to stir-fry—the options are limitless.


  • Smoothie Stations
  • Pasta Stations
  • Asian Fusion Stations
  • Scrambled Egg Breakfast Stations

Bold, spicy ingredients and global cuisines are dominating the flavor profiles among Gen Z who are making authentic ethnic meals more mainstream. An article posted by NPR states, “the youngest generation in the U.S. is…the country’s most racially and ethnically diverse generation,” – congruent with this, so is the food they crave. Gen Z is cultivating demand in cuisines like Indian, Middle Eastern and African due to being exposed to international flavors from an early age. Younger consumers strive to express themselves in a variety of ways, including food innovations, which are stirring up fusion cuisines in the market.

Similarly, campuses become increasingly diverse and have heightened demand for trending flavors, like Asian or Latin, that are currently taking strong footholds. Theme nights or a food week during the semester are exciting ways for students to explore new cuisines or give them a reminder of home while allowing them to engage with their peers and creating a social media buzz.

Convenience is a key element when it comes to serving today’s students, who want more than just the basics. The 2017 Technomic Inc., College & University Consumer Trend Report revealed that 46 percent of students’ meals are taken on the go due to their constantly moving lifestyle whether it’s social engagements or class obligations. Students want on-the-go options that are healthier, available later at night, and are packaged to maintain their quality.

What’s Trending?

  • Hand-held street food
  • Plant-forward
  • Food Trucks
  • Smoothies
  • Latin Fusion
  • Sushi Burritos

With a growing concern for protecting the environment, Gen Z is more conscious of consuming products that are locally and sustainably sourced. When asked which food attributes affect their purchasing decisions in a 2017 Technomic Inc., College & University Consumer Trend Report, the top three answers were locally sourced, sustainable and socially responsible products. This new wave of consumers focuses first on the experience—they crave products that are unique and have a feel-good story. Partnerships with nearby farms allow transparency with students by letting them see where their food comes from and that it is fresh. By actively sourcing local products, students have a heightened sense of community, food quality and sustainability.

As the hyper-locality strengthens its position in the market, it creates a perfect platform for specialty food products to stand above their more mainstream competitors. The Specialty Food Association’s Trendspotter panel released a report early this year by predicting the top food trends to lead this segment:

  • Plant-forward products
  • African, South Asian and Latin American cuisine
  • Environmentally-friendly packaging
  • Cassava root
  • Fermented functional beverages
  • Collagen-infused products
  • Ice cream refresh

Generation Z is taking health concerns more seriously. Twenty-five percent of Gen Z teens state they are worried about their health. Growing up with Generation X parents, today’s younger consumers have been taught from an early age the importance of maintaining a healthy lifestyle. Organic products are important for this current cohort, who claim organic foods and ingredients taste better. Organic is just one of the many differentiators as they strive to find transparent and ‘clean-label’ products.

  1. 2019 Technomic Inc., College & University Consumer Trend Report





  6. 2017 Technomic Inc., College & University Consumer Trend Report

  8. Cobe, P., Gingerella, B., Lewis, A., & Nash, K. (2018, September). Tastes of the Times. Foodservice Director, 31(9), 23-28.

Egg Nutrition


Eggs are an all-natural, nutrient dense source of high-quality protein. Each large egg contains six grams of protein and is a good or excellent source of eight essential nutrients all for just 70 calories. Because of their nutrient content, eggs can play a role in weight management, muscle strength, brain function, eye health and more.


Dietary protein quality is determined by its amino acid composition, and how well the body digests and uses the amino acids. Egg proteins are easily digested and contain all of the essential amino acids.



Nutrition is an important aspect in physical performance. The high-quality protein in eggs is essential for building and maintaining muscle mass.



Good nutrition is vital for overall well-being. Eggs are a very affordable, high-quality source of protein.



Nutrition research revealed that eating eggs with salad increases absorption of vitamin E by seven times.* Additionally, the same researchers at Purdue University published another study showing the absorption of carotenoids from a salad was improved by adding a cooked egg. These results are unsurprising because both vitamin E and carotenoids are fat-soluble nutrients, hence the fat in the eggs enables their absorption.

Interestingly, the researchers also found that just adding a couple tablespoons of fat-containing dressing, does not have the same effect on nutrient absorption as the addition of the egg. Bottom line — put an egg on it!

*Reference: Kim JE, Ferruzzi MG, Campbell WW. Egg Consumption Increases Vitamin E Absorption from Co-Consumed Raw Mixed Vegetables in Healthy Young Men. J Nutr. 2016;146:2199-2205.

The white portion of one large egg contains 3.6 grams of protein and 17 calories. The yolk contains 2.4 grams of protein and 53 calories. However, the majority of an egg’s essential vitamins and minerals are in the yolk, including choline, selenium and the antioxidants, lutein and zeaxanthin. Egg yolks also contain 4.5 grams of fat per large egg, most of which is unsaturated. In addition to the traditional nutrition components, there are a number of bioactive compounds in the yolk, many of which have yet to be characterized. And, in case you’re wondering…yes, egg yolks are a natural source of dietary cholesterol—however scientific research has shown little or no effect between dietary cholesterol and heart health.

  • The majority of essential vitamins and minerals are in the egg yolk, including choline, selenium, and antioxidants, lutein and zeaxanthin.
  • Nearly half an egg’s protein (43%) is found in the yolk.
  • Egg yolks carry fat-soluble nutrients like vitamins D, E and A. Plus, the fat, which is mostly unsaturated and found in the egg yolk, aids in the absorption of these essential and important egg components.
  • Eggs are one of the only foods that naturally contain vitamin D.