American Egg Board
American Egg Board (AEB) is the promotion (advertising, marketing communications), education and research organization for the U.S. egg industry. The Board is composed of 18 members and 18 alternates. All members are egg producers who have been appointed by the Secretary of Agriculture to administer the program on behalf of all egg producers in the 48 contiguous states.
The Board was authorized by the Egg Research and Consumer Information Act passed by the 93rd Congress. The purpose of the law is “to enable egg producers to establish, finance and carry out a coordinated program of research, producer and consumer education and promotion to improve, maintain and develop markets for eggs and egg products." The activities of AEB are conducted under the oversight of the U.S. Department of Agriculture (USDA).
The staff of AEB implements the programs and policies of the Board. Major programs consist of a national advertising and public relations campaign, as well as egg product, foodservice and retail marketing outreach and nutrition education activities, which are conducted through the AEB-funded Egg Nutrition Center.