CONSUMER TRENDS

According to consumer research, nearly 90% of Americans believe eggs are a nutritious choice for breakfast, and 82% believe eggs are a healthier breakfast than cereal. Clearly, shoppers are looking for more protein in the morning, and they are increasingly interested in the fact that:

• Eggs are all-natural
• Eggs are a good source of high-quality protein
• Eggs are a good source of Vitamin D
• Eggs are gluten-free
• Eggs are 70 calories

For more about how shoppers think and feel about eggs, check out recent results from our annual tracker research. The findings may surprise you, such as:

• The number of heavy egg users (purchase 3 or more dozen eggs per month) has increased from 38% to 45% over the last four years.
• The number of medium users (purchase 2 dozen eggs per month) has increased 10% since 2009.
• The number of light users (purchase 1 or fewer dozen eggs per month) declined by 28% over the last four years.

Egg retail sales are up 3.8 percent, vs. the same period a year ago, according to September 2016 Nielsen scan data.