KEEP IT INDULGENT YET AUTHENTIC
Americans of all ages believe indulgent baked goods can fit into an overall healthy diet. Snack cakes as one example, which often rely on a sponge cake base, boast a 75% household penetration rate.1 At the same time consumers want authentic, natural ingredients and better transparency.2 There is a way to balance them both.
Source: 1. National Confectioners Association, 2. The Hartman Group
Baking forms and decorations evolve but quality remains an imperative. Learn how REAL eggs blend form, flavor and function in our newest white paper, REAL EGGS: Integral Role in Baking.



Eggs and heart disease: Considering the research
Within the past six months, several research studies added more data to the mix on egg consumption and risk for heart disease. Not all of the research was in agreement. So where does that leave us? Egg Nutrition Center Director, Mickey Rubin, Ph.D., puts the latest research in perspective.









