Although most of Gen Z is still living at home and not yet of legal age, this ethnically diverse generation is already putting its mark on American eating habits. Digital natives and unintentional foodies, Gen Z has an adventurous palate and looks at dining as an experiential endeavor. They want to know about their food – what’s in it, how it was made and where it originated. They want natural, authentic, clean label foods. And REAL eggs supply a natural option for flavor, function and visibility on ingredient label statements.