THE SEARCH FOR INCREDIBLE PEOPLE CONTEST OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN.  ENTRANT MUST BE LEGAL RESIDENT OF THE UNITED STATES, 18 YEARS OF AGE OR OLDER.  VOID IN PUERTO RICO AND WHERE PROHIBITED BY LAW.

1. HOW TO ENTER A CANDIDATE: No purchase necessary to enter or win.  Contest starts 12:01 a.m. Eastern Time (ET) on January 6, 2010 and ends at midnight ET on February 19, 2010 (the “entry period”).

   To Enter: Go to www.IncredibleEgg.org, read the directions, follow the links to the contest site, submit the required video during the entry period.

   No more than one entry per “incredible” person.  Additional entries submitted on behalf of the same entrant will be disqualified.

   The entrant is required to submit one video (up to 500MB) in Windows Media Player or QuickTime of no more than five (5) minutes in length.  Video entry must be in keeping with the Sponsor’s image and may not be offensive, nor can it defame or invade upon the publicity rights or privacy of any person or otherwise infringe upon any person’s or entity’s personal or proprietary rights, as determined by the judges in their sole discretion.  You must have permission to use the video and/or likeness of any person in the video.  Incomplete entries and entries not complying with all rules are subject to disqualification.

   No mail-in entries permitted, and no correspondence regarding entries will be acknowledged or entered into with entrants.  By entering, each entrant, regardless of entry method, assigns to Sponsor all rights (including copyright) in and to the content of his/her entry.  You can enter yourself.  Entrants may enter their children or wards that are under the age of 18.  Entries must be original and shall become the sole property of the Sponsor and will not be returned.  “Releasees” (as defined below) are not responsible for late, lost, incomplete, illegible, stolen, damaged or misdirected entries (all of which such entries are void).

2. JUDGING CRITERIA: All entries will be judged by a qualified panel of judges on the basis of:  incredible nature of the video (50%), entertainment value of the video (35%) and the creativity of the video (15%). The winner is the subject of the video not the author. In the event of a tie, the tied entries involved will be re-judged, and the most entertaining entry will be the winner.  All judging of eligible entries will be under the supervision of Daniel J. Edelman, Inc. and decisions are final in all matters relating to this Contest.  Potential winner will be notified by phone on or about March 31, 2010.

3. PRIZES: (1) Grand Prize: Winner’s name, likeness photo and video may appear on Sponsor’s web site and will be considered for inclusion in an Internet or other advertisement; placement of the ad, the exact timing and duration of the ad will be at the discretion of the Sponsor.  The winner will also receive a year’s supply (52 dozen, a dozen each week) of eggs (ARV of prize $90)*.  The winner will also have the opportunity to designate a food bank to which egg farmers will donate 10,000 eggs in his/her honor (ARV of prize $1,400)*.  No substitution, cash equivalent or transfer or prize permitted, except Sponsor reserves the right to substitute prize of equal or greater value.

   In addition, five (5) entrants will be chosen at random from among all eligible entries to receive a video handheld mini-video camera (ARV  $150 each).  Total ARV of prizes in contest and sweepstakes $2,240. *Cost of eggs based on USDA ERS retail data for eggs 12/16/09

4. ELIGIBILITY: Open to all legal U.S. residents, excluding residents of Puerto Rico who are 18 years of age or older at the time of entry.  Employees, volunteers, interns and agents of the Sponsor and its affiliates, subsidiaries and advertising and promotion agencies, and their immediate families (spouse, parents, children and siblings and their respective spouses) and individuals living in the same households of such persons are ineligible to enter or win.  Void in Puerto Rico and where prohibited by law. Sweepstakes subject to all applicable federal, state and local laws and regulations.  By participating, entrants agree to be bound by these Official Rules and accept decisions of the Sponsor as final in all matters relating to this Contest.

   Use of automated entry software is prohibited.  In the event of a dispute over the identity of an Internet entrant, entry will be deemed submitted by the authorized holder of the e-mail address provided, as solely determined by Sponsor.  Each of their respective parent companies, subsidiaries, affiliates, advertising and promotion agencies and all of their respective employees, officers, directors, shareholders and agents (collectively, “Releasees”) are not responsible for incorrect or inaccurate transcription of entry information, or for any human error, technical malfunctions, lost/delayed data transmission, omission, interruption, deletion, defect, line failures of any telephone network, computer equipment, software, inability to access any Web site or online service, or any other error or malfunction.  Entry materials that have been tampered with or altered are void. Proof of e-mailing/mailing entry does not constitute proof of delivery.

   If the judges determine, in their sole discretion, that there is any suspected or actual electronic tampering with the Contest, or if technical difficulties compromise the integrity of the Contest, the judges reserve the right to void the entries at issue and/or terminate the Contest (or any portion thereof) and judge those eligible entries received as of the action requiring such termination date. Sponsor reserves the right to extend the Contest deadlines in the event of inadequate participation.  Any attempt to deliberately damage the content or operation of this Contest is unlawful and subject to legal action by the Sponsor or its agents.

5. TO CLAIM PRIZE: Potential winners will be notified by telephone and will be required to complete and sign an Affidavit of Eligibility and Liability and, where legal, a Publicity Release, which must be returned within 14 days of issuance of prize notification.  If the affidavit and release are not properly executed and returned within the time period, or are returned as undeliverable, the prize will be forfeited and awarded to an alternate winner.
6. LIMITATIONS: Releasees are not responsible for any typographical or other errors in printing, the offering or administration of the promotion, or in the announcement, awarding or acceptance of prizes.  Releasees have no liability whatsoever for any injuries, loses, or damages of any kind resulting from acceptance, possession, use or misuse of the prize or participation in this Contest.
7. GENERAL CONDITIONS: By participating, entrants agree to irrevocably assign and transfer all rights, titles and interest in and to the entry video, including but not limited to, copyrights to the Sponsor. Winners are responsible for the payment of taxes on prizes and for any other expenses relating to use of prizes.  Winner consents to being photographed and/or filmed and the use of her/his name and/or photograph for promotional purposes, including online announcements, without additional compensation, except where prohibited by law.  Entrants agree that their entries will be owned by the Sponsor and its designees shall have the right to publish, use, adapt, edit and/or modify such entries in any way, with or without attribution, including in commerce and in any and all media worldwide, including but not limited to the Internet, without limitation and without compensation to the entrants.  Entrants represent that their entries, and the Sponsor’s use thereof, will not infringe upon the rights of any third parties.  If the winner is not an entrant, winner will be required to consent to the terms and conditions applicable to entrants or another winner will be chosen.
8. WHO WON? The names of the winners will be available on www.IncredibleEgg.org on or about April 30, 2010 and are available by mail by sending a self-addressed stamped envelope to:  The Search for the Most Incredible American c/o Erika Torvik, Edelman, 200 E. Randolph – Floor 63, Chicago, IL 60601, after April 30, 2010 and before July 31, 2010.
9. SPONSOR: The Sponsor of this contest is American Egg Board.