Priority Key Market Evaluation/selection Criteria
The priority key countries of Hong Kong, Mexico, Japan, Middle East, South Korea and the Caribbean were identified as the result of 2016 research, “Market Priorities and Strategies to Rebuild and Expand U.S. Egg and Product Exports.” Funded by the Indiana Soybean Alliance and Ohio Corn Marketing Program, evaluation criteria were:
- Markets that are already the egg industry’s top customers with the potential to increase volume, and
- New markets with the characteristics to become significant egg and egg products purchasers.
The AEB & USAPEEC will strengthen export demand for U.S. eggs and egg products through a myriad of programs, such as:
- Trade Missions & Reverse Trade Missions (RTMs)
- One-on-One Producer/Buyer Meetings
- International Trade Shows & Culinary Demonstrations
- Training Seminars
- Menu Development
- New Product Research & Development
- Trend Tours
- Trade Policy Monitoring
South Korea
Market Place Market Opportunity Bakery Confectionary Manufacturer Foodservice Objective: To educate target groups to make use of U.S. egg products, by organizing educational events Strategy: Concentrate on educating importers and end-users about U.S. egg products’ quality, diversity, convenience, stability and safeness by providing necessary technical information and proper usage instructions due to limited technical knowledge […]
