Strategic event management, marketing and membership professional brings decades of agriculture industry experience to newly minted role to maximize employee and producer experiences and communications

(CHICAGO) February 15, 2022 – The American Egg Board recently named Veronica Rovelli Vice President, Outreach, Experience and Administration. Reporting to Mike Koenigs, Chief of Operations, Rovelli will oversee the AEB’s office administration, industry affairs, AEB culture, employee empowerment and training. Rovelli will also play an instrumental role helping execute AEB’s major events including Board Meetings, new Joint Industry Annual Meeting and the annual White House Easter Egg Roll.

Veronica Rovelli

An accomplished agriculture industry veteran with extensive experience in strategic event management and producer relations, Rovelli brings a wealth of knowledge in planning and executing industry events, committee meetings, and also has a strong background in the private banking and financial services industries.

“We are thrilled to welcome Veronica Rovelli to the American Egg Board. Not only does she bring the tangible skills, extensive track record and credentials to this role, but she also exudes incredible culturedriving energy and possesses a true attitude of servant leadership that is crucial to fostering positive employee morale, cultivating industry relationships and serving our producers, fully,” said AEB President & CEO Emily Metz.

Rovelli joins the AEB from American Feed Industry Association (Arlington, VA), where she was Senior Director of Meetings and Events. She also spent nearly a decade in the financial industry with respected roles as Business Development Manager at the World Bank for Travelex Currency Services, and as a Banking Center Manager for Bank of America, where she managed operations, staffing, human resources and more.

Rovelli holds a BA in International Studies from Dickinson College (Carlisle, PA) and is fluent in Spanish. In her free time, Veronica is also a proud mother of two daughters and volunteers for the American Red Cross – Services to the Armed Forces.

About the American Egg Board (AEB)

Home of the Incredible Egg, the AEB is the U.S. egg industry’s national commodity marketing organization. The AEB’s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit