CHICAGO (June 11, 2026) – In May 2026, American Egg Board (AEB) simultaneously deployed teams to two countries on opposite sides of Asia, a deliberate investment in the global market development work that will move U.S. eggs around the world. While one team represented U.S. eggs at THAIFEX 2026 in Bangkok, Thailand, another was in Tokyo, Japan presenting to the Japan Egg Dealers Association (JEDA) and meeting with key customers and U.S. embassy staff. The parallel efforts reflect AEB’s continued commitment to building the international relationships and market presence necessary to move more U.S. eggs around the world.

Thailand: Connecting with Southeast Asia’s Food Industry

At THAIFEX 2026, one of Asia’s largest food and beverage trade events, AEB connected with buyers, retailers, and food industry leaders from across Thailand and the broader Southeast Asia region. Local importers expressed strong interest in bulk packaging solutions for food manufacturing, bakery and foodservice operations. Supermarket buyers explored consumer-ready retail formats, and culinary schools requested product samples for training and recipe development, all signals of a market actively looking for what U.S. egg producers can offer.

AEB also met with USDA Trade Counselor Adam Branson and the U.S. Ambassador to Thailand, Sean O’Neill, reinforcing the agricultural trade partnerships that support U.S. producers’ ability to compete in international markets.

“THAIFEX continues to be an important opportunity for us to connect directly with the customers in market,” said Cory Sexson, vice president of global business development and innovation. “We are seeing increasing interest not only from Thailand-based companies, but also from regional buyers across Asia-Pacific who are eager to explore new business opportunities and product applications with U.S. egg producers.”

Japan: Building Demand for U.S. Eggs to Industry Leaders

In Tokyo, AEB’s Emily Metz presented to approximately 200 attendees at a Japan Egg Dealers Association (JEDA) seminar, showcasing the for the quality, versatility and functionality of U.S. egg and egg products directly to the dealers and industry professionals who influence purchasing decisions in the Japanese market. The strong attendance and active engagement in the room reflected real interest in what U.S. producers have to offer.

The week also included meetings with Nisshin Marubeni Feed, Sanshu Shokuhin, Oba Japan and Kewpie Egg, as well as a closing session with the U.S. Embassy team in Tokyo — conversations that are part of the sustained relationship-building required to grow U.S. egg exports in one of the world’s most discerning food markets.

“The Japanese market represents a real opportunity for U.S. egg producers, and getting in front of JEDA membership directly is how we build the demand that moves eggs,” said Emily Metz, president and CEO. “The interest we saw in that room tells us the appetite is there, and we will continue to build on these exciting opportunities.”

Continued Investment in U.S. Egg Exports

Global market development is a long game, and AEB’s presence in Thailand and Japan is a clear signal the seriousness of that investment on behalf of U.S. egg producers. The relationships formed, the conversations started and interest generated in both markets represent real progress toward the goal of moving more U.S. eggs into the world.

AEB continues to pursue international opportunities that create long-term demand and lasting value for American egg producers.

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About American Egg Board 
Home of The Incredible Egg, American Egg Board (AEB) is the national marketing organization of America’s egg producers. Its mission is to increase demand for eggs and egg products through research, education and promotion. AEB is 100 percent producer-funded and located in Chicago, Illinois. For more, visit IncredibleEgg.org.