American Egg Board Unveils New ‘Brunch for Lunch’ Menu, Featuring Real School Meals
5 Days / 5 Ways® Program Provides Kid-Approved Ideas for National School Lunch Week 2021
CHICAGO (May 11, 2021) — To support school nutrition directors preparing for National School Lunch Week Oct. 11-15, the American Egg Board (AEB) has released the next 5 Days / 5 Ways® menu, featuring ‘Brunch for Lunch’ inspiration.
From green avocado salsa to buffalo cauliflower, these five on-trend brunch recipes feature flavor kids get excited about, nutrition parents want to see, and the flexibility school nutrition teams need. All five recipes come from real school districts around the country and easily work for cafeteria service or as grab n’ go for the classroom.
“The Brunch for Lunch trend fits squarely into this year’s National School Lunch Week theme as students are wild about breakfast items served all day,” said Maribel Alchin, M.B.A., R.D.N., L.D.N., manager of marketing projects at the AEB. “With a versatile, affordable ingredient like eggs, school nutrition teams can unleash their untamed creativity to spark interest in the school lunch program as families begin to return to routine.”
The school districts featured in this menu include Whitesboro ISD, Texas; Urbandale SD, Iowa; Gretna SD, Nebraska; Cornwall Lebanon SD, Pennsylvania; and South Pasadena USD, California. To get the word out about these K-12 recipes, school nutrition directors can also find a library of marketing tools online from posters to social media posts — all designed to get parents and students engaged with school meals.
Beyond marketing support, the AEB has curated a library of resources to make it easy for students to learn everything about eggs, which is perfect for Farm-to-School Month in October. From cooking videos to virtual farm field trips, educators can find lesson plans for every grade level, as well as information about the new 2020-2025 Dietary Guidelines for Americans, which recommend eggs for children.
Find this Brunch for Lunch menu and more REAL support on how to menu and market eggs at www.incredibleegg.org/5Days5Ways.
To request an interview or photos, please contact Bethany Bell at 815.398.6860 or firstname.lastname@example.org.
About the American Egg Board (AEB)
Home of the Incredible Egg, the AEB is the U.S. egg industry’s national commodity marketing board. The AEB’s mission is to increase demand for eggs and egg products through research, education and promotion. The Egg Nutrition Center is the science and education division of the AEB. The AEB is located in Chicago, Ill. For more, visit www.incredibleegg.org.
About Eggs In Schools
Eggs In Schools is a program developed by the American Egg Board specifically for the K-12 segment. This program is designed to provide school nutrition directors with real school recipes, kid-approved menu inspiration featuring eggs and to give educators resources to teach students all about the nutritional value of eggs. For more info and online resources on how to make, menu and market eggs, visit incredibleegg.org/professionals/k-12-schools/.