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American Egg Board’s “Meant to be Broken” Campaign Inspires Consumers to Break Out of the Familiar and Rediscover Eggs
September 23, 2024
Integrated, multichannel campaign aims to shift perceptions of eggs from boring to a powerhouse food with relevance in the changing lives of consumers CHICAGO (September 23, 2024) – The American Egg Board (AEB) today announced the launch of “Meant to be Broken,” an integrated marketing campaign that challenges consumers to rethink eggs and their everyday […]
New Study Finds a Relationship Between Eating Eggs and Reduced Risk of Alzheimer’s Dementia
September 17, 2024
Key Takeaways: At a time where 1 in 10 Americans aged 45+ are currently dealing with subjective cognitive decline, there is growing interest in nutrition’s role in overall brain health.3 This important finding could not have come at a more important time. By 2030, the number of people 65 and older with Alzheimer’s disease may […]
Egg Category Education
Navigating the egg category can be difficult. From hen housing to specialty eggs to sustainability and egg products, the category is rapidly evolving. It can be difficult to keep up. The eggsperts at the American Egg Board have the answers – and we’re making them available in an all-new, easy-to-follow presentation designed for anyone new […]
New Study Finds a Relationship Between Eating Eggs and a Reduced Risk of Alzheimer’s Dementia
August 27, 2024
For adults, eating eggs may support brain health – with research especially citing the egg’s naturally rich choline content. Chicago (August 27, 2024)—A new study published in The Journal of Nutrition suggests an association between eating eggs and a reduced risk of Alzheimer’s dementia in older adults.*1 These findings are important as the prevalence of […]
