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Break it Wide Open. A single shell holds infinite possibilities.

American Egg Board’s “Meant to be Broken” Campaign Inspires Consumers to Break Out of the Familiar and Rediscover Eggs

September 23, 2024

Integrated, multichannel campaign aims to shift perceptions of eggs from boring to a powerhouse food with relevance in the changing lives of consumers CHICAGO (September 23, 2024) – The American Egg Board (AEB) today announced the launch of “Meant to be Broken,” an integrated marketing campaign that challenges consumers to rethink eggs and their everyday […]