American Egg Board Names Mike Hostetler Director of Consumer Insights

American Egg Board Names Mike Hostetler Director of Consumer Insights

Insights leader to leverage background at major CPGs and brands to build egg industry’s first centralized consumer research and intelligence hub

(CHICAGO) April 19, 2021 The American Egg Board (AEB) today named Mike Hostetler to the newly created role of director of consumer insights. Reporting to VP Insights & Innovation Nate Hedtke, Hostetler will lead development of the AEB’s planned insights hub — a new integrated consumer, customer and egg industry research and intelligence center to support marketing, innovation and strategic initiatives at the industry level and increase demand for eggs and egg products.

An accomplished research, analytics and insights expert, Hostetler brings more than 15 years of food industry expertise and experience leading insight generation to identify innovation opportunities and inform brand strategy, positioning and communications at top CPGs, including Kellogg, McCormick & Co., Kraft Heinz and, most recently, Perdue.

“In this new era of rapid change, it is imperative that AEB’s knowledge and understanding of our egg consumer be unparalleled so that we are a resource to our members, industry and collaborators. Mike Hostetler has the experience, credentials and success record to help turn insights about evolving consumer needs, as well as cultural and market dynamics and trends, into actionable intelligence — enabling the AEB and the egg industry to quickly capitalize on emerging opportunities,” said AEB President & CEO Emily Metz.

A key goal in the AEB’s new strategic vision and five-year plan, the AEB will, for the first time, offer a comprehensive, industrywide insights hub as a resource for holistic insights generation. Hostetler will also lead development of the AEB’s learning plan, including developing a learning agenda for priorities laid out in the strategic plan, as well as creation of an enterprise-wide data analytics framework. Lastly, Hostetler will help develop the AEB’s industry newsroom — a real-time news and social media monitoring and response center.

Hostetler joins the AEB from Perdue Foods, where, as director of insights and analytics, he led consumer insights and analytics across all consumer business and was a member of Perdue’s marketing leadership team. Prior to Perdue, Hostetler held numerous insights & analytics roles with large CPG organizations, including The Kellogg Company, McCormick & Co. and The Kraft Heinz Company. He holds a BA in Actuarial Science from Butler University and an MBA from the University of Wisconsin-Madison.

About the American Egg Board (AEB)

Home of the Incredible Egg, the AEB is the U.S. egg industry’s national commodity marketing organization. The AEB’s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit IncredibleEgg.org

American Egg Board Unveils 44th Annual First Lady’s Commemorative Egg and Landmark Hunger Relief Pledge at Easter

AMERICAN EGG BOARD UNVEILS 44TH ANNUAL FIRST LADY’S COMMEMORATIVE EGG AND LANDMARK HUNGER RELIEF PLEDGE AT EASTER

America’s Egg Farmers Pledge Record-Breaking Donation of More Than 90 Million Eggs to Food Banks Across the Country This Year — Doubling 2020 Donations

CHICAGO (March 31, 2021) The American Egg Board (AEB) has unveiled the 2021 First Lady’s Commemorative Egg along with a historic pledge by America’s egg farmers to donate more than 90 million eggs this year to food banks across the country. The record-breaking commitment was shared in conjunction with the 44th annual presentation of the First Lady’s Commemorative Egg, a symbolic gift for Dr. Jill Biden and an Easter tradition on behalf of America’s egg farmers.

“For more than 40 years, the presentation of the First Lady’s Commemorative Egg by America’s egg farmers has been a cherished springtime tradition celebrating our nation’s first ladies. We are honored to continue that tradition with Dr. Biden this year by also pledging to donate more than 90 million eggs for hunger relief, sharing the Bidens’ commitment to serving those in need, at such a great time of need,” said Emily Metz, president and CEO of the American Egg Board.

Dating back to 1977, the First Lady’s Commemorative Egg celebrates the passions of America’s first ladies and their initiatives. Designed by master egg artist Russ Hagen, the 2021 First Lady’s Commemorative Egg features an image of the White House flanked by the iconic flowering cherry blossoms of our nation’s capital, reflecting the spirit of hope and renewal inherent to spring and American optimism.

“While eggs are in demand all year round — especially at our nation’s food banks — they are the cornerstone of spring celebrations around Easter and Passover, and America’s egg farmers are especially proud of the egg’s prominent place on Americans’ tables during these special celebrations,” said Metz. “We want to make sure everyone can enjoy the versatility and nutrition of eggs. Eggs provide a complete source of high-quality protein and other important nutrients that growing children and people of all ages need, and America’s egg farmers are committed to making sure every family has access to eggs.”

Today, more than 45 million Americans, including 15 million children, may experience food insecurity, according to Feeding America’s The Impact of the Coronavirus on Food Insecurity in 2020 & 2021 brief. U.S. egg farmers have long supported families in need through egg and egg product donations, and their dedication only continues to grow.

In 2021, America’s egg farmers pledge to:

  • Support American families facing food insecurity by encouraging equitable access to sustainable nutrition.
  • Donate more than 90 million eggs — doubling 2020 donations — directly from farms to food banks in the wake of COVID-19.
  • Provide wholesome, nutritious eggs with powerful nutrients to people of all ages.

On behalf of America’s egg farmers, the AEB encourages Americans to spread hope this spring by supporting their community and contacting their local food pantry to determine how they, too, can join the fight against hunger today.

About the First Lady’s Commemorative Egg
For photos and history about the First Lady’s Commemorative Egg, Easter facts, egg decorating tips and recipe ideas, please visit IncredibleEgg.org. To join America’s egg farmers in fighting food insecurity, find your local food bank and ways to help at IncredibleEgg.org/GoodEggs.

About the American Egg Board (AEB)
Home of The Incredible Egg, the American Egg Board (AEB) is the national marketing organization of America’s egg farmers. AEB’s mission is to increase demand for eggs and egg products through research, education and promotion. AEB is located in Chicago. For more, visit IncredibleEgg.org.

American Egg Board installs new 2021 Members and Alternates

Newly Appointed Members and Alternates for the American Egg Board Commence Two-Year Service Term

Eighteen egg farmers from across the country join returning members to lead national egg marketing checkoff program to drive demand for eggs and egg products

(CHICAGO) March 17, 2021 Nine newly appointed members and nine alternates representing egg farmers across the country were officially installed at today’s annual meeting of the American Egg Board, starting their service on behalf of America’s egg farmers and the entire egg industry.

Appointed by the U.S. Secretary of Agriculture earlier this year, the appointees will serve two-year terms ending March 2023. The American Egg Board is comprised of 18 members and 18 alternates and represents the interests of all U.S. egg farmers. Appointments originate through a nominating process from three geographic areas across the United States and reflect the national composition of AEB membership.

“The leadership, guidance and active participation of our nation’s egg farmers are crucial to fulfilling the American Egg Board’s mission to drive demand for eggs and egg products, and I am eager to work with our new board appointees from across the country as we implement our ambitious new five-year strategic plan,” said Emily Metz, president and CEO of the American Egg Board. “As our newly appointed members and alternates took their oath of office this afternoon, I was again struck by the dedication and commitment of these hard-working men and women to further America’s egg industry on behalf of all egg farmers.”

Newly appointed American Egg Board members and alternates are:

East States

  • Lake Wagner, Abingdon, Virginia, member
  • Keith H. Berry, Silverstreet, South Carolina, alternate member
  • Chris Esbenshade, Lititz, Pennsylvania, member
  • Khalee Kreider, Manheim, Pennsylvania, alternate member
  • Gijs Schimmel, Lexington, Georgia, member
  • Elliot Gibber, New York, New York, alternate member

Central States

  • Mindy Creighton Truex, Warsaw, Indiana, member
  • Sean Delano, Broken Arrow, Oklahoma, alternate member
  • Jeffrey Cutler, Columbus, Indiana, member
  • Ted Greidanus, Centerton, Arkansas, alternate member
  • Robert Gornichec, Centerburg, Ohio, member
  • Ben Thompson, Pearl City, Illinois, alternate member
  • Tim Vande Bunte, Holland, Michigan, member
  • Thomas Edward Hertzfeld III, Whitehouse, Ohio, alternate member

West States

  • Anthony Demler, Ramona, California, member
  • Tracy Ramsdell, Flandreau, South Dakota, alternate member
  • Bruce L. Dooyema, Sioux Center, Louisiana, member
  • Terry L. Baker, Wakefield, Nebraska, alternate member

And, with appreciation and thanks for their service, those members and alternates rotating off included:

  • Stephen Herbruck, Saranac, Michigan, member
  • Evan Lathem, Pendergrass, Georgia, alternate
  • Jason Ramsdell, Flandreau, South Dakota, alternate

Allison Holker-Boss Hosts First-Ever Incredible Egg Challenge, Inspiring Tastemakers to Create the Ultimate Easter Celebrations – AEB Press Release

First-Ever Incredible Egg Challenge

Allison Holker-Boss Hosts First-Ever Incredible Egg Challenge, Inspiring Tastemakers to Create the Ultimate Easter Celebrations
Competition to inspire bakers, entertainers, cooks and crafters to get eggstra creative this spring

CHICAGO (Mar. 9, 2021) – The Incredible Egg Challenge, hosted by So You Think You Can Dance All-Star, television host, professional dancer and choreographer Allison Holker-Boss, kicks off today, beginning a three-week competition to highlight participating challengers’ creativity with eggs. The competition, in partnership with the American Egg Board, will feature the best in baking, cooking, crafting, entertaining and design — all with eggs — as challengers battle it out for the prized “Golden Egg” and donation to the hunger-relief charity of their choice.

From creating magnificent desserts and spring-inspired dishes to designing the ultimate Easter décor, three noteworthy tastemakers including culinary expert Jocelyn Delk Adams, DIY crafting expert Kelly Mindell and home décor star Ashley Rose will compete for the best egg creations over the next several weeks before the holiday. 

“Easter is the ultimate egg holiday, so I’m thrilled to be partnering on The Incredible Egg Challenge this year,” said Allison Holker-Boss. “Eggs have endless possibilities. I love to incorporate them into both my holiday recipes and décor — and I can’t wait to see how our challengers bring this special season to life in their own unique ways!” 

“America’s egg farmers put the eggs in Easter and I can’t wait to see what incredible dishes, decor and crafts these creative challengers whip up,” added Emily Metz, president and CEO of the American Egg Board. “As our challengers know, with eggs, the possibilities are endless, and I can’t wait to see what they create to celebrate the season!”

Throughout the three weeks of The Incredible Egg Challenge, the public will have the chance to vote for their favorite weekly egg creations and creators. Today, the first week’s Marvelous Meringue challenge is live. Beginning March 17, Holker-Boss will challenge participants to create their best egg-forward Holiday Brunch Board. The third and final weekly challenge will launch on March 24 and be focused on decorating. The public can vote for their favorite egg creations by visiting www.IncredibleEgg.org/Challenge

Culminating just prior to Easter on March 30, the fan-favorite challenger will be named the winner of The Incredible Egg Challenge and receive the “Golden Egg Grand Prize:” monthly breakfast for a year at a local restaurant and a $5,000 donation to the hunger-relief charity organization of their choice. 

“We hope everyone is inspired to explore fresh, new ways to celebrate this season by decorating, creating beautiful spring treats, or doing some family-friendly crafts…all with eggs as the inspiration. After all, what’s Easter without eggs?” said Metz.

To follow along with the fun and vote for your favorite egg creations, visit www.IncredibleEgg.org/Challenge. Feeling inspired? Share your best Easter designs by tagging @incredibleegg in your creations and using #TheIncredibleEggChallenge.

About the American Egg Board (AEB) 

Home of The Incredible Egg, the American Egg Board (AEB) is the national marketing organization of America’s egg farmers. The AEB’s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit IncredibleEgg.org.

 

American Egg Board Names Mike Koenigs Chief of Operations and Outreach

American Egg Board Names Mike Koenigs Chief of Operations and Outreach

Strategy and communications executive brings more than 20 years of broad experience across industries to brand new role

CHICAGO (January 12, 2021) — As part of its new Strategic Vision & Five-Year Plan, the American Egg Board (AEB) today announced it has named Mike Koenigs to the newly created position of chief outreach and operations officer, effective immediately.

Mike Koenigs
Reporting directly to AEB President & CEO Emily Metz, Koenigs will oversee and be responsible for driving new efficiencies in the AEB’s finance and human resources functions, while unifying organizational engagement and outreach to egg producers, the food chain, allied industry, government and other key industry stakeholders.

“Implementation of the AEB’s new Strategic Vision & Five-Year Plan calls for ambitious changes to our operations and how we approach outreach. Mike’s breadth of experience across industries, his deep expertise in agriculture, especially working with commodity marketing and promotional organizations, and his superb business and communications acumen make him an ideal choice to lead these exciting transformations,” said AEB President & CEO Emily Metz.

An accomplished strategy and communications expert, Koenigs brings to the role exceptional credentials across a broad swath of industries and sectors including corporate, government, transportation, consumer, food production, military and public service. Notably, Koenigs has extensive background in the pork and dairy industries overseeing corporate, crisis and sustainability communications, producer engagement and consumer marketing, as well as business management, financial coordination and staffing alignment.

“The new Strategic Vision lays out an aggressive plan for the American Egg Board and the industry, and I’m excited for the opportunity to work with this tremendous staff and partner with producer leadership to reach even greater heights on behalf of America’s egg farmers,” said Koenigs.

Most recently, Koenigs served as vice president at global PR agency Weber Shandwick, where the thrust of his work was concentrated at the intersection of food production and consumer demand — leading integrated counsel, strategy and support for major clients. Koenigs holds a BA in Public Relations from Marquette University.

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