American Egg Board launches the Eggcelerator LabT™ to drive egg industry innovation

First of its kind innovation center for the egg industry will deliver novel egg-based ideas and solutions to market

(Chicago) Oct 12, 2022 – The American Egg Board (AEB) today announced the Eggcelerator LabTM, a network of innovation and insights capabilities, resources and expertise designed to bring new egg-based ideas to market. As the innovation center for the egg industry, the Eggcelerator Lab is developing market-ready products representing new uses for eggs and egg ingredients and new ways to consume eggs.

“The Eggcelerator Lab is aligned with the American Egg Board’s mission to drive demand for U.S. eggs and egg products, while unlocking new potential value for customers and serving ever-changing consumer needs and desires,” said Emily Metz, president and CEO of the AEB. “It’s exciting. The Eggcelerator Lab will put more eggs in front of more people in new ways and will increase opportunities and the size of the market for America’s egg farmers.”

The Eggcelerator Lab is grounded in research and insights that are driving internal AEB innovation initiatives while also informing clients as they begin the food development journey. Currently, the Eggcelerator Lab is engaging with dozens of clients and executing pilot projects across industries, including with CPG manufacturers, restaurant chains and others to help bring new products to market that increase demand for eggs and create new value for customers.

“We had a single objective: to develop a breakfast sandwich for a major national retail chain. Rather than having a narrow focus from the start, the American Egg Board’s Eggcelerator Lab team pushed us to look holistically at the entire breakfast category — hot savory sandwiches, wraps, upscale sandwiches, and more,” said Andy Johnson, vice president of foodservice sales and marketing at West Liberty Foods. “This approach was hugely beneficial and validated our focus. The Lab’s process proved effective and efficient from a supplier standpoint.”

In addition to proprietary research insights, clients who engage the Eggcelerator Lab have access to:

  • O.V.V.O. Innovation Process, a customizable four-phase innovation process: Opportunity, Visualize, Validate, Operationalize.
  • O.V.V.O Concept Library featuring more than 250 new egg-based product recipes and ideas backed by research and technical feasibility assessments.
  • An unparalleled network of partners, including manufacturers, suppliers, university researchers, and subject matter experts that help clients drive innovation projects from ideation to market.

“The value we bring to clients starts with our emphasis on whitespace discovery where we identify market opportunities — what’s happening and how clients can take advantage of current food trends, from integrating eggs into plant-based foods to leveraging grab-and-go protein-based food options,” said Nate Hedtke, the AEB’s vice president of insights and innovation.

For nearly two years, the AEB has worked strategically to develop the Eggcelerator Lab and ensure the right partnerships are in place, including CuliNEX, a clean-label food innovation company that brings expertise in food science and culinary arts to develop on-trend culinary egg-based concepts for clients. Currently, the Eggcelerator Lab team is testing several concepts with national restaurant chains and consumer packaged brands, including new on-the-go hot breakfast ideas including sandwiches and breakfast bowls infused with a global essence.

Simultaneously, research insights have led to new ways to use existing technology to create unique egg ingredients and new ways to cook eggs. And the AEB’s internal innovation pipeline is helping unlock industry opportunities that will make an impact on the market. For example, the Eggcelerator Lab is exploring how to deliver pre-cooked eggs with runny yolks in a grab-and-go format for consumers wanting this type of snack.

“The opportunities for eggs are endless and the AEB’s Eggcelerator Lab is already cracking open the future of eggs,” said Hedtke.

For more information, visit IncredibleEgg.org/eggceleratorlab.

About the American Egg Board (AEB)

Home of the Incredible Egg, the AEB is the U.S. egg industry’s national commodity marketing organization. The AEB’s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit IncredibleEgg.org

Eggs are a “Healthy Food” in New Proposed FDA Definition

Eggs are a “Healthy Food” in New Proposed FDA Definition

 Emily Metz, President and CEO, American Egg Board

(CHICAGO) September 28, 2022 “Eggs are a ‘healthy food,’ according to a new proposed definition released today by the U.S. Food and Drug Administration (FDA). This proposed definition is more good news for egg lovers as it affirms the science showing that eggs are an all-around nutrient powerhouse, supplying nutrients such as choline, vitamin D, and essential fatty acids that are necessary for healthy living. 

This new proposed definition aligns with current scientific research and the 2020 Dietary Guidelines for Americans by removing the limit on dietary cholesterol, which is no longer considered a nutrient of public health concern. After decades of research on cholesterol, the data shows no link between eating eggs and cardiovascular disease risk. 

According to the proposed definition, eggs, ‘provide important nutrients, and are specifically recommended by the Dietary Guidelines, 2020-2025 for inclusion in a healthy dietary pattern.’ The proposed rule goes on to state eggs ‘meet the updated ‘healthy’ criteria.’ 

Eggs are a nourishing and affordable high-quality protein, offering essential vitamins and minerals that are important at all life stages. Eggs are one of the best sources of choline, which is critical for brain and nervous system health at every age.1,2 In fact, eggs are specifically recommended as an important first food for infants and toddlers, as well as for pregnant women and lactating moms, according to the 2020 Dietary Guidelines for Americans. 

Families can always count on America’s egg farmers to provide the delicious and nutritious eggs that they love. We’re excited to be part of the conversation about how Americans can build healthy diets. To learn more about eggs and the nutritional benefits they provide, please visit IncredibleEgg.org.” 

As stated, this is a proposed definition and not a finalized rule. There will be a 90-day comment period before FDA determines what the final rule will be. 

Representatives from the American Egg Board are available for media requests and interviews. 

For media inquiries, contact: 

Marc Dresner, (847) 296-7043, mdresner@aeb.org 

About the American Egg Board (AEB)

Home of the Incredible Egg, the AEB is the U.S. egg industry’s national commodity marketing organization. The AEB’s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit IncredibleEgg.org

 

References: 

1. U.S. Department of Health and Human Services and U.S. Department of Agriculture. 2015-2020 Dietary Guidelines for Americans. 2015; 8:[Available from: http://health.gov/dietaryguidelines/2015/guidelines/]. 

2. U.S. Department of Agriculture. USDA Database for the choline Content of Common Foods. 2008; Available from: https://www.ars.usda.gov/ARSUserFiles/80400525/Data/Choline/Choln02.pdf.vegetables. Am J Clin Nutr, 2015. 102(1): p. 75-83. 

American Egg Board Names Dana Lawnzak Director of Food Chain Outreach & International Development

Seasoned foodservice and retail marketing professional leverages extensive culinary experience to cultivate relationships on behalf of the egg industry

(CHICAGO) May 2, 2022 The American Egg Board recently named Dana Lawnzak Director of Food Chain Outreach & International Development. Reporting to Mike Koenigs, Chief of Operations, Lawnzak will be responsible for building strategic relationships with food companies including retail, foodservice and manufacturers, to better position AEB as a resource and partner. Lawnzak will serve as the main point of contact for food chain and CPG customers to offer egg industry expertise and opportunities for collaboration. In addition, she will oversee customer outreach and engagement, developing AEB’s network of food chain industry contacts and representing AEB at events and conferences.

“We are incredibly excited to welcome Dana to our team at the American Egg Board. Dana has impressive credentials, a winning mindset and a track record for developing high-impact, strategic partnerships. She is the perfect fit for this role and adds tremendous value to our organization,” said AEB President & CEO Emily Metz.

Lawnzak joins the AEB from Trident Seafoods (Seattle, WA), where she was Senior Director of Marketing. In this role she was responsible for developing and executing annual plans for the 300MM lbs. domestic sales group involving foodservice, national accounts, retail/deli, industrial and club channels. She drove awareness and increased penetration of Wild Alaska Pollock & Surimi Seafood through digital marketing, advertising, promotions, product innovations, events, partnerships, and culinary ideations.

A dynamic sales and marketing expert, Lawnzak’s experience spans coast-to-coast, serving a multitude of brands across the food and beverage sector with more than 25 years at companies including Cholula Food Company, Massimo Zanetti Beverage Corporation, French’s Foods, American Foods and Sara Lee Bakery. Lawnzak holds a BS in Marketing from Northern Illinois University and an MBA from Loyola University (Chicago, IL).

About the American Egg Board (AEB)

Home of the Incredible Egg, the AEB is the U.S. egg industry’s national commodity marketing organization. The AEB’s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit IncredibleEgg.org

AMERICAN EGG BOARD UNVEILS 45 TH ANNUAL FIRST LADY’S COMMEMORATIVE EGG

America’s Egg Farmers Honor Dr. Jill Biden’s Commitment to Ensuring Education for All at White House Easter Egg Roll and Donate Over 100,000 Eggs to Annual Event and Local Foodbank

(WASHINGTON, DC) April 16, 2022 – The American Egg Board (AEB), on behalf of America’s egg farmers, has unveiled the 2022 First Lady’s Commemorative Egg, a symbolic gift for Dr. Jill Biden and an Easter tradition on behalf of America’s egg farmers. This year’s egg has been intricately designed to honor Dr. Biden’s commitment to ensuring all Americans have access to a quality education and with homages to Delaware, where Dr. Biden has called home since the 1970’s.

“It is a privilege and a joy for America’s egg farmers to continue the 45-year legacy of gifting the handcrafted Commemorative Egg, a tribute to our nation’s first ladies, their patriotism and service, and in recognition of the causes closest to their hearts. Eggs are an essential part of Easter and Passover celebrations, not just in our homes and with our families, but at the White House, too,” said Emily Metz, president and CEO of the American Egg Board.

Decades of First Lady’s Commemorative Eggs to be featured in ‘Colonnade of Eggs’

Celebrating the history of the First Lady’s Commemorative Egg, this year the White House East Colonnade has been transformed into a Colonnade of Eggs. More than 40 years of First Lady’s Commemorative Eggs—presented to every First Lady since the tradition began in 1977—are on display in the East Colonnade. The Colonnade of Eggs marks the first time that First Lady’s Commemorative Eggs representing multiple presidential administrations will be on display together.

Now that it has officially been presented to Dr. Biden, the 2022 First Lady’s Commemorative Egg will
join the Colonnade of Eggs. A hand-painted quote from Dr. Biden showcasing her dedication to education is featured in flowing scrolls on the front of the 2022 First Lady’s Commemorative Egg: “Education is possibility set in motion.” Surrounding the quote are peach blossoms, Delaware’s state flower, and the American holly, Delaware’s state tree.

Eggs Farmers Donate Over 100,000 Eggs to White House Easter Egg Roll and 90 Million Eggs
to Fight Hunger

Since Easter 2021, America’s egg farmers have also made good on their pledge to donate 90 million eggs directly from their farms to food banks, nearly doubling the donation of 46 million eggs the year prior. “It is our mission to nourish American families, and what better way to do that than provide wholesome, nutritious eggs with powerful nutrients to Americans across the country?” said American Egg Board Chair Mindy Truex, a fourth-generation egg farmer from Warsaw, Indiana.

America’s egg farmers remain committed to fighting hunger in 2022 through generous donations of eggs to their communities and foodbanks year-round. In the spirit of Easter, America’s egg farmers once again are donating every egg used at this year’s White House Easter Egg Roll for hunting, decorating and the iconic egg roll. More than 100,000 eggs will be donated to the event and to the
Maryland Food Bank.

America’s Egg Farmers have Strong Presence at the White House Easter Egg Roll

America’s egg farmers from across the country will have a strong presence at this year’s White House Easter Egg Roll. In addition to the roll itself, families on the South Lawn will have an opportunity to visit the American Egg Board’s interactive Hen to Home exhibit to learn about an egg’s journey from the farm to the plate; decorate eggs with stickers, googly eyes, washi tape and markers; take their photo at a replica of the President’s desk; and more.

In the cafetorium, mini quiches, mini egg salad sliders and blueberry swirl cheesecakes will be served to hungry egg rollers and hunters. Animal lovers can enjoy “First Pet” sugar cookies with photos of Commander and Willow. Also in the cafetorium is a one-of-a-kind Macaron White House, created in partnership with Chef Stephen Durfee.

About the American Egg Board (AEB)

Home of The Incredible Egg, the American Egg Board (AEB) is the national marketing organization of America’s egg farmers. The AEB’s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit IncredibleEgg.org.

For a history of the First Lady’s Commemorative Egg and the collection of all First Lady’s
Commemorative Eggs presented since the tradition began in 1977, please visit:
https://www.incredibleegg.org/commemorative-eg 

Dozenish Reasons

A Dozen (ish) Reasons Why Eggs Are Vital to Your Formulations

Eggs remain one of nature’s most perfect foods – and used as a functional ingredient, they improve other foods as well! In addition to contributing more than 20 functional properties, eggs possess unique functionalities and attributes unequaled by any single egg alternative. It’s simple – adding eggs adds value!

Check out the PDF below, or click the buttons for more info.

 
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Make naturally-dyed eggs with ingredients right from your kitchen! Not only is it eco-friendly it is an activity the whole family can enjoy.

How to Naturally Dye Easter Eggs

How to Naturally Dye Easter Eggs

Make naturally-dyed eggs with ingredients right from your kitchen! Not only is it eco-friendly it is an activity the whole family can enjoy.

Yield:

tips

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Skip the dye and transform your Easter eggs into your favorite creatures using a few craft supplies, and a lot of imagination!

How to Create Easter Egg Animals

How to Create Easter Egg Animals

Skip the dye and transform your Easter eggs into your favorite creatures using a few craft supplies, and a lot of imagination!

Yield:

tips

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Bring the outdoors inside this spring by using hollowed egg shells as a planter for small succulents, herbs, and flowers!

Succulent Egg

Succulent Egg

Bring the outdoors inside this spring by using hollowed egg shells as a planter for small succulents, herbs, and flowers!

Yield:

tips

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Turn your Easter eggs into a beautiful bouquet and use them to decorate your home for the spring.

How to Make Flower-Pressed Easter Eggs

How to Make Flower-Pressed Easter Eggs

Turn your Easter eggs into a beautiful bouquet and use them to decorate your home for the spring.

Yield:

tips

Joy Bauer and The Incredible Egg Launch First-Ever Complete Training Table Contest, Inspiring Egg Lovers to Achieve their Healthy New Year Resolutions

Joy Bauer and The Incredible Egg Launch First-Ever Complete Training Table Contest, Inspiring Egg Lovers to Achieve their Healthy New Year Resolutions

This new contest from America’s egg farmers encourages consumers and health professionals to add eggs into their daily meals

(CHICAGO) January 18, 2022 To kick off a healthy new year, America’s egg farmers are partnering with one of the nation’s leading health authorities, Joy Bauer, on a first-ever Complete Training Table Contest. Celebrating the power of high-quality protein, the Incredible Egg and Joy Bauer encourage consumers, health professionals and athletes alike to discover ways to fuel their day with eggs.

“One of my 2022 resolutions is to find unique ways to add more protein into my meals,” said Joy Bauer. “I am excited to partner with the Incredible Egg to launch the Complete Training Table Contest and share delicious egg recipes full of protein and flavor to kick off the new year on a healthy note.”  

Now through February 20, consumers and health professionals can enter the Complete Training Table Contest by submitting their photos, videos and stories of how they include eggs as part of their healthy lifestyle either on Instagram by tagging @IncredibleEgg (and for non-health professionals using hashtag #EggsOnTheTrainingTable and #Contest, and for health professionals using hashtag #Contest and #EggNutritionContest) or by visiting IncredibleEgg.org.

Entries will be judged by three all-star Egg Enthusiasts including:

  • Marie Spano, MS, RD, CSSD, CSCS, sports nutrition coach for the Atlanta Braves
  • Kelly Jones, MS, RD, CSSD, practical performance nutritionist
  • Dana Angelo White, MS, RD, ATC, nutrition and fitness consultant

Entries competing for the Top Health Professional Training Table and the Complete Training Table will be scored on three main categories: motivation (30%), appeal (30%) and nutrition (40%). While the Fan Favorite Training Table will be decided by a majority vote on IncredibleEgg.org. Prizes, including 2,022 eggs, a 10-piece fitness equipment set and a NordicTrack S22i Studio Cycle, will be awarded to help winners achieve their healthy new year goals.

“America’s egg farmers are excited to celebrate another year of nutritious eating as we team up with Joy Bauer for our first-ever Complete Training Table Contest,” said Emily Metz, president, and CEO of the American Egg Board. “We challenge all home chefs, health professionals and egg fans to pick up another carton of eggs and share with us how they are taking their protein game to the next level by creatively incorporating eggs into their healthy new year resolutions.”

How are you achieving your 2022 goals with the Incredible Egg? Share your photos, videos and stories on IncredibleEgg.org or by tagging @incredibleegg on Instagram using #EggsOnTheTrainingTable and #Contest for non-health professionals or for health professionals, using #Contest and #EggNutritionContest, for the chance to win. Visit www.IncredibleEgg.org for additional contest information and ways to kick off the new year by harnessing the protein benefits of eggs.

About the American Egg Board (AEB)

Home of the Incredible Egg, the AEB is the U.S. egg industry’s national commodity marketing organization. The AEB’s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit IncredibleEgg.org