American Egg Board Names Dana Lawnzak Director of Food Chain Outreach & International Development

Seasoned foodservice and retail marketing professional leverages extensive culinary experience to cultivate relationships on behalf of the egg industry

(CHICAGO) May 2, 2022 The American Egg Board recently named Dana Lawnzak Director of Food Chain Outreach & International Development. Reporting to Mike Koenigs, Chief of Operations, Lawnzak will be responsible for building strategic relationships with food companies including retail, foodservice and manufacturers, to better position AEB as a resource and partner. Lawnzak will serve as the main point of contact for food chain and CPG customers to offer egg industry expertise and opportunities for collaboration. In addition, she will oversee customer outreach and engagement, developing AEB’s network of food chain industry contacts and representing AEB at events and conferences.

“We are incredibly excited to welcome Dana to our team at the American Egg Board. Dana has impressive credentials, a winning mindset and a track record for developing high-impact, strategic partnerships. She is the perfect fit for this role and adds tremendous value to our organization,” said AEB President & CEO Emily Metz.

Lawnzak joins the AEB from Trident Seafoods (Seattle, WA), where she was Senior Director of Marketing. In this role she was responsible for developing and executing annual plans for the 300MM lbs. domestic sales group involving foodservice, national accounts, retail/deli, industrial and club channels. She drove awareness and increased penetration of Wild Alaska Pollock & Surimi Seafood through digital marketing, advertising, promotions, product innovations, events, partnerships, and culinary ideations.

A dynamic sales and marketing expert, Lawnzak’s experience spans coast-to-coast, serving a multitude of brands across the food and beverage sector with more than 25 years at companies including Cholula Food Company, Massimo Zanetti Beverage Corporation, French’s Foods, American Foods and Sara Lee Bakery. Lawnzak holds a BS in Marketing from Northern Illinois University and an MBA from Loyola University (Chicago, IL).

About the American Egg Board (AEB)

Home of the Incredible Egg, the AEB is the U.S. egg industry’s national commodity marketing organization. The AEB’s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit IncredibleEgg.org

AMERICAN EGG BOARD UNVEILS 45 TH ANNUAL FIRST LADY’S COMMEMORATIVE EGG

America’s Egg Farmers Honor Dr. Jill Biden’s Commitment to Ensuring Education for All at White House Easter Egg Roll and Donate Over 100,000 Eggs to Annual Event and Local Foodbank

(WASHINGTON, DC) April 16, 2022 – The American Egg Board (AEB), on behalf of America’s egg farmers, has unveiled the 2022 First Lady’s Commemorative Egg, a symbolic gift for Dr. Jill Biden and an Easter tradition on behalf of America’s egg farmers. This year’s egg has been intricately designed to honor Dr. Biden’s commitment to ensuring all Americans have access to a quality education and with homages to Delaware, where Dr. Biden has called home since the 1970’s.

“It is a privilege and a joy for America’s egg farmers to continue the 45-year legacy of gifting the handcrafted Commemorative Egg, a tribute to our nation’s first ladies, their patriotism and service, and in recognition of the causes closest to their hearts. Eggs are an essential part of Easter and Passover celebrations, not just in our homes and with our families, but at the White House, too,” said Emily Metz, president and CEO of the American Egg Board.

Decades of First Lady’s Commemorative Eggs to be featured in ‘Colonnade of Eggs’

Celebrating the history of the First Lady’s Commemorative Egg, this year the White House East Colonnade has been transformed into a Colonnade of Eggs. More than 40 years of First Lady’s Commemorative Eggs—presented to every First Lady since the tradition began in 1977—are on display in the East Colonnade. The Colonnade of Eggs marks the first time that First Lady’s Commemorative Eggs representing multiple presidential administrations will be on display together.

Now that it has officially been presented to Dr. Biden, the 2022 First Lady’s Commemorative Egg will
join the Colonnade of Eggs. A hand-painted quote from Dr. Biden showcasing her dedication to education is featured in flowing scrolls on the front of the 2022 First Lady’s Commemorative Egg: “Education is possibility set in motion.” Surrounding the quote are peach blossoms, Delaware’s state flower, and the American holly, Delaware’s state tree.

Eggs Farmers Donate Over 100,000 Eggs to White House Easter Egg Roll and 90 Million Eggs
to Fight Hunger

Since Easter 2021, America’s egg farmers have also made good on their pledge to donate 90 million eggs directly from their farms to food banks, nearly doubling the donation of 46 million eggs the year prior. “It is our mission to nourish American families, and what better way to do that than provide wholesome, nutritious eggs with powerful nutrients to Americans across the country?” said American Egg Board Chair Mindy Truex, a fourth-generation egg farmer from Warsaw, Indiana.

America’s egg farmers remain committed to fighting hunger in 2022 through generous donations of eggs to their communities and foodbanks year-round. In the spirit of Easter, America’s egg farmers once again are donating every egg used at this year’s White House Easter Egg Roll for hunting, decorating and the iconic egg roll. More than 100,000 eggs will be donated to the event and to the
Maryland Food Bank.

America’s Egg Farmers have Strong Presence at the White House Easter Egg Roll

America’s egg farmers from across the country will have a strong presence at this year’s White House Easter Egg Roll. In addition to the roll itself, families on the South Lawn will have an opportunity to visit the American Egg Board’s interactive Hen to Home exhibit to learn about an egg’s journey from the farm to the plate; decorate eggs with stickers, googly eyes, washi tape and markers; take their photo at a replica of the President’s desk; and more.

In the cafetorium, mini quiches, mini egg salad sliders and blueberry swirl cheesecakes will be served to hungry egg rollers and hunters. Animal lovers can enjoy “First Pet” sugar cookies with photos of Commander and Willow. Also in the cafetorium is a one-of-a-kind Macaron White House, created in partnership with Chef Stephen Durfee.

About the American Egg Board (AEB)

Home of The Incredible Egg, the American Egg Board (AEB) is the national marketing organization of America’s egg farmers. The AEB’s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit IncredibleEgg.org.

For a history of the First Lady’s Commemorative Egg and the collection of all First Lady’s
Commemorative Eggs presented since the tradition began in 1977, please visit:
https://www.incredibleegg.org/commemorative-eg 

Dozenish Reasons

A Dozen (ish) Reasons Why Eggs Are Vital to Your Formulations

Eggs remain one of nature’s most perfect foods – and used as a functional ingredient, they improve other foods as well! In addition to contributing more than 20 functional properties, eggs possess unique functionalities and attributes unequaled by any single egg alternative. It’s simple – adding eggs adds value!

Check out the PDF below, or click the buttons for more info.

 

American Egg Board Names Bradd Bosely Director of Egg Innovation

Culinary leader to spearhead innovation pipeline of new products, packaging and breakthrough technologies to drive consumption of eggs and egg products

Headshot of Bradd Bosely(CHICAGO) March 29, 2022 The American Egg Board recently named Bradd Bosely Director of Egg Innovation. Reporting directly to AEB’s Vice President, Insights and Innovation, Bosely will lead the execution of AEB’s innovation plan, including developing the egg innovation pipeline, building strategic relationships, executing innovation projects, establishing a technical research program and continuing to build the organizational structure and capabilities that allow AEB to spearhead innovation for the industry.

Bosely joins the AEB with more than 15 years of experience in food innovation and product development, with the privilege of creating food programs, both domestically and internationally, for private and Fortune 500 companies.

“We are delighted to welcome Bradd to the incredible world of eggs. With his strong culinary background and expertise in new product development, we are confident he will be a tremendous asset in forging a robust innovation pipeline, unique partnerships and bringing exciting new ideas to the market on behalf of the egg industry,” said AEB President & CEO Emily Metz.

Bosely comes to AEB from 7-11 Convenience Stores & Speedway where he served as Director, Concept and Innovation. Previously Bosely worked across several channels within the food industry including at Meijer as the Head of Product Development and Internal Manufacturing as well as on-site at McDonald’s while at Givaudan Flavor’s.

Celebrating a true farm-to-fork mindset, Bosely holds a Culinary R&D degree from Johnson & Wales (Providence, RI), and also has deep agriculture roots; he was raised on his family’s farm in Michigan where they have farmed for over 200 years.

About the American Egg Board (AEB)

Home of the Incredible Egg, the AEB is the U.S. egg industry’s national commodity marketing organization. The AEB’s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit IncredibleEgg.org

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Make naturally-dyed eggs with ingredients right from your kitchen! Not only is it eco-friendly it is an activity the whole family can enjoy.

How to Naturally Dye Easter Eggs

How to Naturally Dye Easter Eggs

Make naturally-dyed eggs with ingredients right from your kitchen! Not only is it eco-friendly it is an activity the whole family can enjoy.

Yield:

tips

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Skip the dye and transform your Easter eggs into your favorite creatures using a few craft supplies, and a lot of imagination!

How to Create Easter Egg Animals

How to Create Easter Egg Animals

Skip the dye and transform your Easter eggs into your favorite creatures using a few craft supplies, and a lot of imagination!

Yield:

tips

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Bring the outdoors inside this spring by using hollowed egg shells as a planter for small succulents, herbs, and flowers!

Succulent Egg

Succulent Egg

Bring the outdoors inside this spring by using hollowed egg shells as a planter for small succulents, herbs, and flowers!

Yield:

tips

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Turn your Easter eggs into a beautiful bouquet and use them to decorate your home for the spring.

How to Make Flower-Pressed Easter Eggs

How to Make Flower-Pressed Easter Eggs

Turn your Easter eggs into a beautiful bouquet and use them to decorate your home for the spring.

Yield:

tips

Joy Bauer and The Incredible Egg Launch First-Ever Complete Training Table Contest, Inspiring Egg Lovers to Achieve their Healthy New Year Resolutions

Joy Bauer and The Incredible Egg Launch First-Ever Complete Training Table Contest, Inspiring Egg Lovers to Achieve their Healthy New Year Resolutions

This new contest from America’s egg farmers encourages consumers and health professionals to add eggs into their daily meals

(CHICAGO) January 18, 2022 To kick off a healthy new year, America’s egg farmers are partnering with one of the nation’s leading health authorities, Joy Bauer, on a first-ever Complete Training Table Contest. Celebrating the power of high-quality protein, the Incredible Egg and Joy Bauer encourage consumers, health professionals and athletes alike to discover ways to fuel their day with eggs.

“One of my 2022 resolutions is to find unique ways to add more protein into my meals,” said Joy Bauer. “I am excited to partner with the Incredible Egg to launch the Complete Training Table Contest and share delicious egg recipes full of protein and flavor to kick off the new year on a healthy note.”  

Now through February 20, consumers and health professionals can enter the Complete Training Table Contest by submitting their photos, videos and stories of how they include eggs as part of their healthy lifestyle either on Instagram by tagging @IncredibleEgg (and for non-health professionals using hashtag #EggsOnTheTrainingTable and #Contest, and for health professionals using hashtag #Contest and #EggNutritionContest) or by visiting IncredibleEgg.org.

Entries will be judged by three all-star Egg Enthusiasts including:

  • Marie Spano, MS, RD, CSSD, CSCS, sports nutrition coach for the Atlanta Braves
  • Kelly Jones, MS, RD, CSSD, practical performance nutritionist
  • Dana Angelo White, MS, RD, ATC, nutrition and fitness consultant

Entries competing for the Top Health Professional Training Table and the Complete Training Table will be scored on three main categories: motivation (30%), appeal (30%) and nutrition (40%). While the Fan Favorite Training Table will be decided by a majority vote on IncredibleEgg.org. Prizes, including 2,022 eggs, a 10-piece fitness equipment set and a NordicTrack S22i Studio Cycle, will be awarded to help winners achieve their healthy new year goals.

“America’s egg farmers are excited to celebrate another year of nutritious eating as we team up with Joy Bauer for our first-ever Complete Training Table Contest,” said Emily Metz, president, and CEO of the American Egg Board. “We challenge all home chefs, health professionals and egg fans to pick up another carton of eggs and share with us how they are taking their protein game to the next level by creatively incorporating eggs into their healthy new year resolutions.”

How are you achieving your 2022 goals with the Incredible Egg? Share your photos, videos and stories on IncredibleEgg.org or by tagging @incredibleegg on Instagram using #EggsOnTheTrainingTable and #Contest for non-health professionals or for health professionals, using #Contest and #EggNutritionContest, for the chance to win. Visit www.IncredibleEgg.org for additional contest information and ways to kick off the new year by harnessing the protein benefits of eggs.

About the American Egg Board (AEB)

Home of the Incredible Egg, the AEB is the U.S. egg industry’s national commodity marketing organization. The AEB’s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit IncredibleEgg.org

American Egg Board Names Veronica Rovelli Vice President of Outreach, Experience and Administration

Strategic event management, marketing and membership professional brings decades of agriculture industry experience to newly minted role to maximize employee and producer experiences and communications

Veronica Rovelli(CHICAGO) February 15, 2022 The American Egg Board recently named Veronica Rovelli Vice President, Outreach, Experience and Administration. Reporting to Mike Koenigs, Chief of Operations, Rovelli will oversee the AEB’s office administration, industry affairs, AEB culture, employee empowerment and training. Rovelli will also play an instrumental role helping execute AEB’s major events including Board Meetings, new Joint Industry Annual Meeting and the annual White House Easter Egg Roll.

An accomplished agriculture industry veteran with extensive experience in strategic event management and producer relations, Rovelli brings a wealth of knowledge in planning and executing industry events, committee meetings, and also has a strong background in the private banking and financial services industries.

“We are thrilled to welcome Veronica Rovelli to the American Egg Board. Not only does she bring the tangible skills, extensive track record and credentials to this role, but she also exudes incredible culturedriving energy and possesses a true attitude of servant leadership that is crucial to fostering positive employee morale, cultivating industry relationships and serving our producers, fully,” said AEB President & CEO Emily Metz.

Rovelli joins the AEB from American Feed Industry Association (Arlington, VA), where she was Senior Director of Meetings and Events. She also spent nearly a decade in the financial industry with respected roles as Business Development Manager at the World Bank for Travelex Currency Services, and as a Banking Center Manager for Bank of America, where she managed operations, staffing, human resources and more.

Rovelli holds a BA in International Studies from Dickinson College (Carlisle, PA) and is fluent in Spanish. In her free time, Veronica is also a proud mother of two daughters and volunteers for the American Red Cross – Services to the Armed Forces.

About the American Egg Board (AEB)

Home of the Incredible Egg, the AEB is the U.S. egg industry’s national commodity marketing organization. The AEB’s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB is located in Chicago, Ill. For more, visit IncredibleEgg.org