One key to a successful breakfast operation is meeting diner expectations. You need to give them what they want. And that’s why we’re going to focus on the two main menu categories every breakfast operation MUST have right now – sandwiches and bowls. Within these categories, we’ll also share a few ideas on creating signature items for your operation that will give diners reasons to return regularly.

We’ll be adding to this lineup often, so check back frequently to get the latest insights and ideas.



The answer is simple. Breakfast sandwiches are the most popular item when eating breakfast away from home. Sandwiches dominate breakfast – because they’re easy to eat on the go or take along anywhere. From basic and affordable to indulgent and premium, breakfast sandwiches are comfort food. Diners pair them with a beverage, and it’s a meal for any time of day. Let’s not forget, sandwiches offer you advantages, as well, in terms of food cost, speed, ease of cooking and assembly.

#1 Breakfast menu item: breakfast sandwiches. (Source: NPD/CREST® OND’19)


  • #1 Breakfast Menu Item: Breakfast Sandwiches (Source: NPD/CREST® OND’19)
  • According to top operators, breakfast handhelds are the best-selling items, followed by egg entrées (Source: Datassential Breakfast Keynote Report, October 2019)
  • Breakfast sandwiches are not just critical to places with a drive-thru, as most of the growth in breakfast sandwiches is coming from full-service. (Source: Datassential Breakfast Keynote Report, October 2019)